ClientShenzhen Tourism 深圳文旅
@ Publicis Groupe
MarketsUS / China
Instagram, Tiktalk, Facebook,
Youtube, Wechat
DeliveriesCustom Logotype
Campaign System
Bilingual Typography Development
Bilingual Key Visuals
ToolsPhotoshop
Illustrator
AIGC (Midjourney/LiblibAI/ Jimeng/GPT)
OVERVIEWUse the 45th anniversary milestone as a launchpad to build a global ready bilingual visual system. Deliver a suite of creative assets (KV, posters, landing pages) that align visually and message-wise across domestic & overseas channels. Launch and manage an overseas Instagram presence.